“To understand the relationship between behavior and brain one has to begin by defining the function, or computational goal, of a complete behavior. Only then can a neuroscientist determine how the brain achieves that goal.”

Source: Paul W. Glimcher (2004). Decisions, Uncertainty, and the Brain.

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David Marr9

British neuroscientist and psychologist 1945–1980

James W. Prescott (1930) American psychologist

"Before Ethics and Morality" (1972)

“For me… the notion of an intimate relationship between music and society functions not as a distant goal but as a starting point of great immediacy, and not as an hypothesis but as an assumption. It functions as an idea about a relationship which in turn allows the examination of that relationship from many points of view and its exploration in many directions. It is an idea that generates studies the goal of which (or at least one important goal of which) is to articulate something essential about why any particular music is the way it is in particular, that is, to achieve insight into the character of its identity.”

Rose Rosengard Subotnik (1942) American musicologist

Rose Rosengard Subotnik (1987). "On grounding Chopin", Music and Society: The Politics of Composition, Performance, and Reception. Cambridge: Cambridge University Press. ISBN 0521379776.

“Don't live too long with people who refuse to change their behavior, especially if their work is important to achieving your reengineering goals.”

James A. Champy (1942) American businessman

Source: Reengineering management, 1995, p. 109

“We are beginning to find not only is intelligence not adequately defined so arguments can be settled scientifically, but a lot of other associated words like, computer, learning, information, ideas, decisions, expert behavior—all are a bit fuzzy…”

Richard Hamming (1915–1998) American mathematician and information theorist

The Art of Doing Science and Engineering: Learning to Learn (1991)

“Strategy can be defined as the determination of the long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals”

Alfred D. Chandler, Jr. (1918–2007) American historian

Chandler (1962) Strategy and Structure. p. 13.

“A curious paradox: people have only the narrowest private interest in mind when they act, yet they are at the same time more than ever determined in their behavior by the instincts of the mass. … The diversity of individual goals is immaterial in face of the identity of the determining forces.”

Walter Benjamin (1892–1940) German literary critic, philosopher and social critic (1892-1940)

Source: One Way Street (1928), p. 451

“For some representations of space the brain typically uses egocentric coordinates (centered on the receiver)… For other behaviors… the brain uses allocentric coordinates”

Eric R. Kandel (1929) American neuropsychiatrist

centered on the world
In Search of Memory (2006)

“# "An operationally definable, objective, non-anthropomorphic study of purposiveness, goal-seeking system behavior, symbolic cognitive processes, consciousness and self-awareness, and sociocultural emergence and dynamics in general.”

Walter F. Buckley (1922–2006) American sociologist

Source: Sociology and modern systems theory (1967), p. 39 as cited in: Joyce Aschenbrenner, Lloyd R. Collins (1978) The Processes of Urbanism: A Multidisciplinary Approach http://books.google.nl/books?id=qC4hN9zpgI0C&pg=PA383. p. 383.

“Official goals are the general purposes of the organization as put forth in the charter, annual reports, public statements… Official goals are purposely vague and general and do not indicate two major factors which influence organizational behavior: the host of decisions that must be made among alternative ways of achieving official goals, and the priority of multiple goals and the many unofficial goals pursued by groups within the organization.”

Charles Perrow (1925–2019) American sociologist

Source: 1960s, "The analysis of goals in complex organizations", 1961, p. 855

“What if [Obama] is so outside our comprehension, that only if you understand Kenyan, anti-colonial behavior, can you begin to piece together [his actions]? That is the most accurate, predictive model for his behavior.”

Newt Gingrich (1943) Professor, Speaker of the United States House of Representatives

"What Was Newt Gingrich Talking About?" http://www.slate.com/content/slate/blogs/weigel/2010/09/12/what_was_newt_gingrich_talking_about.html <br class="br">2010s

“To understand the relationship between behavior and brain one has to begin by defining the function, or computational goal, of a complete behavior. Only then can a neuroscientist determine how the brain achieves that goal.”

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