“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.”

— Ray Kroc

http://www.mcdonalds.com/us/en/our_story/our_history/the_ray_kroc_story.html

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Ray Kroc 3

American businessman 1902–1984

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