“The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being.”

—  Philip Kotler

Philip Kotler cited in: Morgen Witzel, "First Among Marketers". Financial Times. August 6, 2003.

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Philip Kotler 13
American marketing author, consultant and professor 1931

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