“Obviously the truth is what's so. Not so obviously, it is also so what.”

— Werner Erhard

Quoted by Bernard Roth as the lead in to Chapter 2 "Reasons Are Bullshit", in his book, "The Achievement Habit".
Source: "The Achievement Habit" by Bernard Roth, Publisher - Harper Collins, pg. 39, ISBN: 978-0-06-235610-9

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Werner Erhard 40

Critical Thinker and Author 1935

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“Obviously, the truth is what's so. Not so obviously, it's also so what.”

Werner Erhard (1935) Critical Thinker and Author

[175, Larson's Book of World Religions and Alternative Spirituality, Bob Larson, Tyndale House Publishers, Inc., 2004, 084236417X]
Attributed

“Fiction is Truth's elder sister. Obviously. No one in the world knew what truth was till some one had told a story.”

Rudyard Kipling (1865–1936) English short-story writer, poet, and novelist

"Fiction", speech to the Royal Society of Literature, June 1926; published in Writings on Writing: Rudyard Kipling (1996), ed. Sandra Kemp and Lisa Lewis, p. 80 http://books.google.com/books?id=-AQStA5QMjwC&q=%22elder+sister%22&pg=PA80
Other works

“Two sorts of truth: profound truths recognized by the fact that the opposite is also a profound truth, in contrast to trivialities where opposites are obviously absurd.”

Niels Bohr (1885–1962) Danish physicist

As quoted by his son Hans Bohr in "My Father", published in Niels Bohr: His Life and Work (1967), p. 328
Unsourced variant: The opposite of a correct statement is a false statement. But the opposite of a profound truth may well be another profound truth.
As quoted in Max Delbrück, Mind from Matter: An Essay on Evolutionary Epistemology, (1986) p. 167. It is the hallmark of any deep truth that its negation is also a deep truth