“My views may seem to ignore a moral imperative that businesses should follow virtuous principles, whether or not it is most profitable for them to do so. Instead I prefer to recognize that, throughout human history, […] government regulation has arisen precisely because it was found to be necessary for the enforcement of moral principles. Invocation of moral principles is a necessary first step for eliciting virtuous behavior, but that alone is not a sufficient step.”

— Jared Diamond , book Collapse: How Societies Choose to Fail or Succeed

Source: Collapse: How Societies Choose to Fail or Succeed (2005), Chapter "Big businesses and the environment: different conditions, different outcomes", section "Businesses and the public" (Penguin Books, 2011, pages 484-485, ISBN 978-0-241-95868-1.

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American scientist and author 1937

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