“A good deal of the corporate planning I have observed is like a ritual rain dance; it has no effect on the weather that follows, but those who engage in it think it does. Moreover, it seems to me that much of the advice and instruction related to corporate planning is directed at improving the dancing, not the weather.”

— Russell L. Ackoff

Source: 1980s, Creating the Corporate Future, 1981, p. ix in the Preface: "Creating the Corporate Future: Plan or be Planned For," Wiley, April 27, 1981

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Russell L. Ackoff 70

Scientist 1919–2009

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