“Social behavior is an exchange of goods, material goods but also non-material ones, such as the symbols of approval or prestige. Persons that give much to others try to get much from them, and persons that get much from others are under pressure to give much to them. This process of influence tends to work out at equilibrium to a balance in the exchanges”

— George C. Homans

Source: "Social Behavior as Exchange," 1958, p. 606

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George C. Homans 7

American sociologist 1910–1989

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George C. Homans 7

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