Source: 1990s and beyond, A McLuhan Sourcebook (1995), p. 276
“We live invested in an electric information environment that is quite as imperceptible to us as water is to fish.”
Source: 1960s, Counterblast (1969), p. 5
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Marshall McLuhan 416
Canadian educator, philosopher, and scholar-- a professor … 1911–1980Related quotes
1960s, The Medium is the Message (1967)
“As fish cannot live without water, so guerrillas cannot live without the people.”
With the century, vol. 5
“Information gently but relentlessly drizzles down on us in an invisible, impalpable electric rain.”
Source: Information, The New Language of Science (2003), Chapter 1, Electric Rain, Information in our lives, p. 3
“Seem'd washing his hands with invisible soap
In imperceptible water.”
Miss Kilmansegg and Her Precious Leg. Her Christening http://www.gerald-massey.org.uk/eop_hood_poetical_works_3.htm#115, st. 10 (1841-1843).
1840s
Ces beaux et grands navires, imperceptiblement balancés (dandinés) sur les eaux tranquilles, ces robustes navires, à l'air désœuvré et nostalgique, ne nous disent-ils pas dans une langue muette : Quand partons-nous pour le bonheur?
XI http://fr.wikisource.org/wiki/Fus%C3%A9es#XI
Journaux intimes (1864–1867; published 1887), Fusées (1867)
“We don't know who discovered water, but we know it wasn't the fish.”
"Essay on the Biological Sciences" in Good Reading (1958)
“Talent is like electricity. We don't understand electricity. We use it.”