“To what shall the character of utility be ascribed, if not to that which is a source of pleasure?”

Théorie des peines et des récompenses (1811); translation by Richard Smith, The Rationale of Reward, J. & H. L. Hunt, London, 1825, Bk. 3, Ch. 1

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Jeremy Bentham 30
British philosopher, jurist, and social reformer 1748–1832

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