“Early entry is appropriate when the following general circumstances hold:
- Image and reputation of the firm are important to the buyer, and the firm can develop an enhanced reputation by being a pioneer.
- Early entry can initiate the learning process in a business in which the learning curve is important, experience is difficult to imitate, and it will not be nullified by successive technological generations.
- Customer loyalty will be great, so that benefits will accrue to the firm that sells to the customer first.
- Absolute cost advantages can be gained by early commitment to supplies of raw materials, distribution channels, and so on.”

2008 edition, p. 248
Competitive strategy, 1980

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Michael E. Porter13

American engineer and economist 1947

Jeanne W. Ross (1958) American computer scientist

Jeanne W. Ross, Cynthia Mathis Beath, and Dale L. Goodhue (1996). " Develop long-term competitiveness through IT assets http://layoftheland.net/archive/web/mis-575/course_docs/topic_4/ross.beath.goodhue.ITassets.pdf." Sloan management review Vol 38 (1). p. 31.

“We contest the conclusions of scholars such as Tushman and Anderson (1986), who have argued that incumbent firms are most threatened by attacking entrants when the innovation in question destroys, or does not build upon, the competence of the firm. We observe that established firms, though often at great cost, have led their industries in developing critical competence-destroying technologies, when the new technology was needed to meet existing customers’ demands.”

Clayton M. Christensen (1952–2020) Mormon academic

Clayton Christensen and Joseph L. Bower. (1996) "Customer power, strategic investment, and the failure of leading firms", Strategic Management Journal, Vol. 17(3), pp. 199 as cited in: C.G. Sandström (2010) A revised perspective on Disruptive Innovation p. 8
1990s

“A sovereign government's budget is not like the budget of a household or firm. Governments issue the currency, whereas households and firms use the currency. As the chartalist, or modern money approach, explains, modern governments actually spend by crediting bank accounts. It really just amounts to a keystroke, pushing a key on a computer that generates an entry on someone’s balance sheet. Government can never run out of these keystrokes.”

L. Randall Wray (1953) American economist

L. Randall Wray (2015), Why Minsky Matters: An Introduction to the Work of a Maverick Economist. p. 66

“I can assure you that there is the greatest practical benefit in making a few failures early in life. You learn that which is of inestimable importance — that there are a great many people in the world who are just as clever as you are.”

Thomas Henry Huxley (1825–1895) English biologist and comparative anatomist

"On Medical Education" (1870) http://aleph0.clarku.edu/huxley/CE3/MedEd.html <br class="br">1870s <br class="br">Context: I can assure you that there is the greatest practical benefit in making a few failures early in life. You learn that which is of inestimable importance — that there are a great many people in the world who are just as clever as you are. You learn to put your trust, by and by, in an economy and frugality of the exercise of your powers, both moral and intellectual; and you very soon find out, if you have not found it out before, that patience and tenacity of purpose are worth more than twice their weight of cleverness.