“Ansoff (1965) gives only some indication of what he means by environment. This can be explained by Ansoff's classification of decisions into strategic. administrative and operating decisions. He (1965, p. 8) defines these types of decision as follows:
Strategic - to choose product-market mix
Administrative to structure the firm's resources for optimum performance
Operating - to optimize the realization of the profitability potential with the present strategy.”

— Igor Ansoff

Göran Asplund (1975), Strategy formulation: an intervention study of a complex group decision process. p. 22

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Igor Ansoff 8

American mathematician 1918–2001

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