“The basic idea of sensemaking is that reality is an ongoing accomplishment that emerges from efforts to create order and make retrospective sense of what occurs.”

—  Karl E. Weick

Weick (1993, p. 635), as cited in: Bruce K. Berger, ‎Juan Meng (2014), Public Relations Leaders as Sensemakers, p. 7
1980s-1990s

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Karl E. Weick photo
Karl E. Weick30
Organisational psychologist 1936

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