“The effort to get rid of what we do not want is reactive, retrospectively oriented problem solving. The effort to obtain what we want is proactive, prospectively oriented problem solving.”

—  Russell L. Ackoff

Cited in: Chris Griffiths, Melina Costi (2011) GRASP: The Solution. p. 64.
1970s, The Art of Problem Solving, 1978

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Russell L. Ackoff photo
Russell L. Ackoff70
Scientist 1919–2009

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