“Always leave them wanting more.”

— P.T. Barnum

Commonly attributed to Barnum without citation; such as in "Pardon My French: How a Grumpy American Fell in Love with France" https://books.google.com/books?id=bRYQCwAAQBAJ&pg=PT192&lpg=PT192&dq=who+said+always+keep+them+wanting+more+P.T.+Barnum&source=bl&ots=CVHbQiDHrL&sig=0_Dch_nOKrzDEQLXzu7R9u66ZQs&hl=en&sa=X&ved=0ahUKEwiU-sL-k_naAhWM44MKHWFICwwQ6AEIhAEwDQ by Allen Johnson
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P.T. Barnum 17

American showman and businessman 1810–1891

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