
“Keep in a dry place, keep away from children and strike gently away from the body.”
Metro interview (10 October 2011) http://metro.co.uk/2011/10/10/alan-moore-my-love-for-my-early-comics-is-like-a-messy-divorce-179350/
Context: I did an interview where I was asked for the best advice I'd been given. I couldn't think of anything, so I read from the back of a packet of Swan Vestas matches by the phone: "Keep in a dry place, keep away from children and strike gently away from the body." They'd written it up without any sense of irony.