“Understanding human motivation ought to be a good thing. It should help us to find out what we really want so that we can avoid chasing rainbows that are not for us. It should open up opportunities for self-development if we apply motivational principles to pursuing our goals in life.”

—  David C. McClelland

David C. McClelland (1978). "Managing motivation to expand human freedom". American Psychologist. 33 (3): 201

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David C. McClelland 16
American psychological theorist 1917–1998

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