“Since the 1970s some seven-hundred-thousand people have signed up for a self-improvement called 'est', or as it's now called 'The Forum.' Est was the brainchild of a former used-car salesman named Jack Rosenberg. Back in the sixties, Rosenberg deserted his wife and four children in Philadelphia, changed his name to Werner Hans Erhard, and moved to California where he started another family, and, came up with the idea for est.”

—  Ed Bradley

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Ed Bradley 29
News correspondent 1941–2006

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“All across America, thousands of est graduates, Forum participants, Erhard employees, and other faithful acolytes — not to mention countless others who may have remembered only vaguely the man with the strange-sounding name of Werner Erhard — watched as 60 Minutes correspondent Ed Bradley related a dark story of Erhard's past.”

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[Steven Pressman, w:Steven Pressman, Outrageous Betrayal: The Dark Journey of Werner Erhard from est to Exile, St. Martin's Press, 1993, New York, 253-258, 0-312-09296-2, OCLC 27897209 http://www.worldcat.org/oclc/27897209]
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