“There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.”

— Jonathan Ive

On the design of the Apple Cinema Display http://www.apple.com/displays/, in an article by Leander Kahney in Wired News magazine (June 2003)

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English designer and VP of Design at Apple 1967

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“There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.”

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