“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.”

— Bill Cosby

Originally from Stuart Chase
Misattributed

Adopted from Wikiquote. Last update June 3, 2021. History

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Bill Cosby 61

American actor, comedian, author, producer, musician, activ… 1937

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“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.”

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