“One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.”

— Marshall McLuhan, book War and Peace in the Global Village

Source: War and Peace in the Global Village

Last update June 3, 2021. History

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Marshall McLuhan416

Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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“We live invested in an electric information environment that is quite as imperceptible to us as water is to fish.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1960s, Counterblast (1969), p. 5

“People will be truly critical if they live in the plenitude of the praxis, that is, if their action encompasses a critical reflection which increasingly organizes their thinking and thus leads them to move from a purely naive knowledge of reality to a higher level, one which enables them to perceive the causes of reality.”

Paulo Freire (1921–1997) educator and philosopher

Source: Pedagogia do oprimido (Pedagogy of the Oppressed) (1968, English trans. 1970), Chapter 4

“What is significant in one's own existence one is hardly aware, and it certainly should not bother the other fellow. What does a fish know about the water in which he swims all his life?”

Albert Einstein (1879–1955) German-born physicist and founder of the theory of relativity

"Self-Portrait" (1936), p. 5 http://books.google.com/books?id=Q1UxYzuI2oQC&lpg=PP1&pg=PA5#v=onepage&q&f=false <br class="br">1950s, Out of My Later Years (1950)

“These are enlightened days in which you can get hot water and cold water out of the same spigot,
And everybody has something about which they are proud to be broad-minded but they also have other things about which you would be wasting your breath if you tried to convince them that they were a bigot.”

Ogden Nash (1902–1971) American poet

Good Intentions (1942), Seeing Eye to Eye is Believing

“I don't believe in this nonsense about time. Time is just common, it's like water for a fish. Everybody's in this water, nobody gets out of it, or if he does the same thing happens to him that happens to the fish, he dies. And you know what happens in this water, time? The big fish eat the little fish. That's all. The big fish eat the little fish and the ocean doesn't care.”

James Baldwin book Giovanni's Room

Pt. 1, Ch. 2 - p.31
Giovanni's Room (1956)

“Ludwig von Bertalanffy's formulation enables exchange processes between the organism, or organisation, and the elements in its environment to be dealt with in a new perspective, it does not deal at all with those processes in the environment itself which are among the determining conditions of the exchanges. To analyse these an additional concept is needed - the causal texture of the environment.”

Eric Trist (1909–1993) British scientist

Source: The Causal Texture of Organizational Environments (1963), p. 20, cited in: Academy of International Business, University of Hawaii at Manoa. College of Business Administration (1982) Proceedings of the Academy of International Business: Asia-Pacific Dimensions of International Business, December 18-20, 1982, Honolulu, Hawaii. p. 163

“Approaching it in one way, I see no essential difference between a line one calls 'abstract' and a 'fish'. But rather an essential likeness. This isolated line and the isolated fish alike are living beings with forces peculiar to them, though latent. They are forces of expression for these beings and of expression on human beings, because each has an impressive 'look' which manifests itself by its expression. But the voice of these latent forces is faint and limited. It is the environment of the line and the fish that brings about a miracle: the latent forces awaken, the expression becomes radiant… The environment is the composition. The composition is the organized sum of the interior functions (expressions) of every part of the work.”

Wassily Kandinsky (1866–1944) Russian painter

Quote of Kandinsky, in Paris, March 1935; as cited in Artists on Art – from the 14th – 20th centuries, ed. by Robert Goldwater and Marco Treves; Pantheon Books, 1972, London, p. 451
1930 - 1944

“A Nootka wizard will make an image of a swimming fish and put it into the water in the direction from which the fish generally appear.”

James Frazer book The Golden Bough

Source: The Golden Bough (1890), Chapter 3, Sympathetic Magic.
Context: The natives of British Columbia live largely upon the fish which abound in their seas and rivers. If the fish do not come in due season, and the Indians are hungry, A Nootka wizard will make an image of a swimming fish and put it into the water in the direction from which the fish generally appear. This ceremony, accompanied by a prayer to the fish to come, will cause them to arrive at once.

“Home really was very small and we had no mod cons and I remember having a dream that the one thing I really wanted was to live in a nice house, you know, a house with more things than we had…We had not got hot water. We only had a cold water tap. We had to heat all the hot water in a copper. There was an outside toilet. So when people tell me about these things, I know about them.”

Margaret Thatcher (1925–2013) British stateswoman and politician

TV Interview for Yorkshire Television Woman to Woman (2 October 1985) http://www.margaretthatcher.org/document/105830 <br class="br">Second term as Prime Minister

“Since we seek to know what is the physical phenomenon we perceive, we must first enunciate this proposition, which will govern the whole of our discussion: to wit— Of the outer world we know nothing except our sensations.”

Alfred Binet (1857–1911) French psychologist and inventor of the first usable intelligence test

Source: The Mind and the Brain, 1907, p. 12

“One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.”

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Marshall McLuhan416

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