William Lever: Citations en anglais
“Aye, nay, we won't argue: you're wrong.”
William Lever, quoted in: Adam Macqueen (2011) The King Of Sunlight: How William Lever Cleaned Up The World. Phrase he often used with employees — and he never changed his mind.
“Half my advertising is wasted but I do not know which half.”
Lord Leverhulme, as cited in: John Sherman Wright, John E. Mertes (1974), Advertising's role in society, p. 78
This quote has also been attributed to John Wanamaker and George Washington Hill
Messrs. Lever’s New Soap Works, Port Sunlight, Cheshire. Full Reports of the Ceremony of Cutting the First Sod, and Proceedings at the Inaugural Banquet, 1888, pp.28-29; Cited in: Viscount William Hulme Lever Leverhulme, William Hulme Lever Leverhulme (2d viscount) (1927). Viscount Leverhulme, p. 49
"Land for House," 1898
William Lever, quoted in C. Wilson, The History of Unilever, London: Cassell, 1954, vol. 1, p. 187; Requoted in Witzel (2004: 166)
