Umberto Eco: Use
Umberto Eco was Italian semiotician, essayist, philosopher, literary critic, and novelist. Explore interesting quotes on use.
[I] Signs, 1.13 : Sign and subject
Semiotics and the Philosophy of Language (1984)
Context: !-- The subject is constantly reshaped by the endless resegmentation of the content. In this way (even though the process of resegmentation must be activated by someone, who is probably the collectivity of subjects), the subject is spoken by language (verbal and nonverbal), by the dynamic of sign-functions rather than by the chain of signifiers. --> As subjects, we are what the shape of the world produced by signs makes us become.
Perhaps we are, somewhere, the deep impulse which generates semiosis. And yet we recognize ourselves only as semiosis in progress, signifying systems and communicational processes. The map of semiosis, as defined at a given stage of historical development (with the debris carried over from previous semiosis), tells us who we are and what (or how) we think.
Il costume di casa (1973); as translated in Travels in Hyperreality (1986)
Context: Not long ago, if you wanted to seize political power in a country you had merely to control the army and the police. Today it is only in the most backward countries that fascist generals, in carrying out a coup d'état, still use tanks. If a country has reached a high degree of industrialization the whole scene changes. The day after the fall of Khrushchev, the editors of Pravda, Izvestiia, the heads of the radio and television were replaced; the army wasn't called out. Today a country belongs to the person who controls communications.
“Ur-Fascism is still around us, sometimes in plainclothes.”
Ur-Fascism (1995)
Context: Ur-Fascism is still around us, sometimes in plainclothes. It would be so much easily for us, if there appeared on the scene somebody saying "I want to re-open Auschwitz, I want the Blackshirts to parade again in the Italian squares". Life is not that simple. Ur-Fascism can come back under the most innocent of disguises. Our duty is to uncover it and point the finger at any of its new instances — every day and in every part of the world.
Source: The Island of the Day Before
Variant: A sign is anything that can be used to tell a lie.
Source: Trattato di semiotica generale (1975); [A Theory of Semiotics] (1976)
The Mysterious Flame of Queen Loana (2004)
Six Walks in the Fictional Woods (1994) Chapter Four: "Possible Woods"