Steve Jobs: Trending quotes

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Steve Jobs: 300 quotes80 likes

About Microsoft and the operating system which would be released as Vista, as quoted in "Apple's Jobs swipes at Longhorn" om cNet News (21 April 2005)
2000s

“Look at the design of a lot of consumer products — they're really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.”

Steve Jobs

On the design of the iPod, as quoted in Newsweek (14 October 2006)
2000s

“It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.”

Steve Jobs

As quoted in Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004) by Owen W. Linzmayer
2000s

“Apple has some tremendous assets, but I believe without some attention, the company could, could, could — I'm searching for the right word — could, could die.”

Steve Jobs

On his return as interim CEO of Apple, as quoted in TIME magazine (18 August 1997)
1990s

“It looks like it's from another planet. A good planet. A planet with better designers”

Steve Jobs

Introduction of the first iMac computer in Cupertino, California, (6 May 1998)
1990s

“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Steve Jobs

2000s, Address at Stanford University (2005)

“It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.”

Steve Jobs

On Apple's lawsuit against him, following his resignation to form NeXT, as quoted in Newsweek (30 September 1985)
1980s

“Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?”

Steve Jobs

As quoted in Fortune (23 February 2004)
2000s

“John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place — which was making great computers for people to use.”

Steve Jobs

"Statement in The Computerworld Smithsonian Awards Program oral history" (20 April 1995) http://americanhistory.si.edu/comphist/sj1.html 1990s

“The HD revolution is over, it happened. HD won. Everybody wants HD.”

Steve Jobs

Apple Special Event Keynote (1 September 2010)
2010s

“If it could save a person’s life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year.”

Steve Jobs

As quoted in Steve Jobs (2011) by Walter Isaacson, p. 123
2010s

“I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.”

Steve Jobs

As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12 October 2004) http://www.businessweek.com/print/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm?chan=gl 2000s

“There are folks here from 48 different countries.”

Steve Jobs

2000s, WWDC 2006

“I decided to take a calligraphy class to learn [the art of decorative or hand lettering]. I learned about serif and sans-serif typefaces, about varying the space between different letter combinations, about what makes great typography great. It was beautiful. Historical. Artistically subtle in a way that science can't capture. And I found it fascinating. None of this had any hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would never have multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.”

Steve Jobs

2000s, Address at Stanford University (2005)

“iMac is next year's computer for $1,299, not last year's computer for $999.”

Steve Jobs

Introduction of the first iMac computer in Cupertino, California, (6 May 1998)
1990s

“I make 50 cents for showing up … and the other 50 cents is based on my performance.”

Steve Jobs

On his famous $1 annual salary, at the annual Apple shareholder meeting in 2007, as quoted in "Jobs: 'I make fifty cents just for showing up'" in AppleInsider (10 May 2007) http://www.appleinsider.com/articles/07/05/10/jobs_i_make_fifty_cents_just_for_showing_up.html 2000s

“Mac OS X Tiger will come out long before Longhorn.”

Steve Jobs

Comparing the progress of Mac OS X and what would eventually become known as Microsoft's Vista, at the MacWorld San Francisco keynote address (January 2005) http://www.apple.com/quicktime/qtv/mwsf05/ 2000s

“Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. … Apple's been very fortunate in that it's introduced a few of these.”

Steve Jobs

Announcing the introduction of the iPhone, as quoted in Apple unveils cell phone, Apple TV http://www.msnbc.msn.com/id/16542805/ (9 January 2007) 2000s

“Jobs: Computers are actually pretty simple. We’re sitting here on a bench in this cafe [for this part of the Interview]. Let’s assume that you understood only the most rudimentary of directions and you asked how to find the rest room. I would have to describe it to you in very specific and precise instructions. I might say, “Scoot sideways two meters off the bench. Stand erect. Lift left foot. Bend left knee until it is horizontal. Extend left foot and shift weight 300 centimeters forward …” and on and on. If you could interpret all those instructions 100 times faster than any other person in this cafe, you would appear to be a magician: You could run over and grab a milk shake and bring it back and set it on the table and snap your fingers, and I’d think you made the milk shake appear, because it was so fast relative to my perception. That’s exactly what a computer does. It takes these very, very simple-minded instructions—”Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number”—but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.”

Steve Jobs

1980s

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.”

Steve Jobs

Source: "Jobs: Iconoclast and salesman" by Brian Williams, at MSNBC http://msnbc.msn.com/id/12974884/ (25 May 2006)