Steve Jobs: Trending quotes (page 3)

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

Steve Jobs

A comment he made in persuading John Sculley to become Apple's CEO, as quoted in Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future (1987) by John Sculley and John A. Byrne
1980s

Life , World , Water , Change

“Microsoft has had two goals. One was to copy the Mac and the other was to copy Lotus' success in the spreadsheet. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
They were able to copy the Mac because the Mac was frozen in time. The Mac didn't change much for the last 10 years. It changed maybe 10 percent. It was a sitting duck. It's amazing that it took Microsoft 10 years to copy something that was a sitting duck. Apple, unfortunately, doesn't deserve too much sympathy. They invested hundreds and hundreds of millions of dollars into R&D, but very little came out They produced almost no new innovation since the original Mac itself.”

Steve Jobs

Steve Jobs, "Steve Jobs in 1994: The Rolling Stone Interview" https://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117 June 16, 1994, reprinted in Jeff Goodell, Rolling Stone, January 17, 2011
1990s, Rolling Stone interview (1994)

Change , Time , Success

“Being the richest man in the cemetery doesn't matter to me … Going to bed at night saying we've done something wonderful… that's what matters to me.”

Steve Jobs

On the success of Bill Gates and Microsoft, as quoted in The Wall Street Journal (Summer 1993)
1990s
Variant: Being the richest man in the cemetery doesn't matter to me… Going to bed at night saying we've done something wonderful… that's what matters to me.

Night

“We have always been shameless about stealing great ideas.”

Steve Jobs

Triumph of the Nerds (1996)
1990s

Idea

“We don't believe it's possible to protect digital content … What's new is this amazingly efficient distribution system for stolen property called the Internet — and no one's gonna shut down the Internet. And it only takes one stolen copy to be on the Internet. And the way we expressed it to them is: Pick one lock — open every door. It only takes one person to pick a lock. Worst case: Somebody just takes the analog outputs of their CD player and rerecords it — puts it on the Internet. You'll never stop that. So what you have to do is compete with it.”

Steve Jobs

As quoted in "Steve Jobs: The Rolling Stone Interview" in Rolling Stone (3 December 2003) http://www.rollingstone.com/news/story/_/id/5939600
2000s

Way , Personality

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

Steve Jobs

As quoted in Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004) by Owen W. Linzmayer
2000s

Way

“I found that there were these incredibly great people at doing certain things, and that you couldn't replace one of these people with 50 average people. They could just do things that no number of average people could do.”

Steve Jobs

As quoted in Steve Jobs at 44, Time (Michael Krantz and Steve Jobs, Oct. 10, 1999) http://content.time.com/time/printout/0,8816,32207,00.html
1990s

People

“If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.”

Steve Jobs

On the early rivalry between Macintosh and "IBM-compatible" computers based on Microsoft's DOS, as quoted in Steve Jobs: The Journey is the Reward (1987) by Jeffrey S. Young, p. 235
1980s

Age , Feeling , Personality

“I think Pixar has the opportunity to be the next Disney — not replace Disney — but be the next Disney.”

Steve Jobs

As quoted in BusinessWeek (23 November 1998)
1990s

Thinking

“Rolling Stone: Nevertheless, you've often talked about how technology can empower people, how it can change their lives. Do you still have as much faith in technology today as you did when you started out 20 years ago?
Jobs: Oh, sure. It's not a faith in technology. It's faith in people.
Rolling Stone: Explain that.
Jobs: Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them. It's not the tools that you have faith in — tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.”

Steve Jobs

1990s

People , Faith , Change

“The products suck! There's no sex in them anymore!”

Steve Jobs

On products at Apple, just before his return to it BusinessWeek (July 1997)
1990s

Sex

“Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.”

Steve Jobs

At the annual Apple shareholder meeting (22 April 1998)
1990s

Thinking

“We hired truly great people and gave them the room to do great work. A lot of companies […] hire people to tell them what to do. We hire people to tell us what to do. We figure we're paying them all this money; their job is to figure out what to do and tell us.”

Steve Jobs

The management philosophy here really is to give people enough rope to hang themselves. We hire people to tell us what to do. That's what we pay them for.
1990s
Source: Steve Jobs, 1996, Fresh Air radio interview by Terry Gross, npr.org http://www.npr.org/2011/10/06/141115121/steve-jobs-computer-science-is-a-liberal-art, audio 26:30/31:05
Source: Steve Jobs 1982, interview in InfoWorld March 4, 1982, p.15 books.google https://books.google.fr/books?id=gT4EAAAAMBAJ&pg=PA15&dq=rope

Money , People

“So Mac OS X is cross-platform by design, right from the very beginning. So Mac OS X is singing on Intel processors, and I'd just like to show you right now. As a matter of fact… this system I've been using here… Let go have a look… [reveals that the system he had been using for the presentation was running Mac OS X 10.4.1 on a machine using a 3.6 GHz Pentium 4 processor] So.. we've been running on an Intel machine all morning.”

Steve Jobs

2000s, WWDC 2005

Singing

“Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path and that will make all the difference.”

Steve Jobs

2000s, Address at Stanford University (2005)

Life , Confidence , Future , Heart

“The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.”

Steve Jobs

As quoted in "Steve Jobs: The Rolling Stone Interview" in Rolling Stone (3 December 2003)
2000s

Music , Thinking , Success

“Jobs: As a kid, I read an article in the Scientific American. It measured the efficiency of locomotion of various species on the planet. Bears. Chimpanzees. Raccoons. Birds. Fish. How many kilo-calories per kilometer did they spend to move? Humans were measured too. And the condor won. It was the most efficient. Humankind came in with an unimpressive showing about a third of the way down the list. But somebody there had the brilliance to test a human riding a bicycle. We blew away the condor. Off the charts.
This really had an impact on me. Humans are tool builders. We build tools that can dramatically amplify our innate human abilities. We ran an ad for this once that the personal computer is the bicycle of the mind. I believe that with every bone in my body.”

Steve Jobs

1990s

Way , Bird , Fish , Reading

“Human minds settle into fixed ways of looking at the world. That’s always been true and it’s probably always going to be true and I think… I’ve always felt that death is the greatest invention of life. I’m sure that life evolved without death at first, and found that without death life didn’t work very well. Because it didn’t make room for the young, who didn’t know how the world was fifty years ago, who didn’t know how the world was twenty years ago. Who saw it as it is today without any preconceptions, and saw and dreamed how it could be based on that. Who were not satisfied based on the accomplishments of the last thirty years, but who were dissatisfied because the current state didn’t live up to their ideals. Without death there would be very little progress.”

Steve Jobs

Computer World interview with Daniel Morrow (April 1995)
1990s

Life , Death , World , Dreams

“We believe it's the biggest advance in animation since Walt Disney started it all with the release of Snow White 50 years ago.”

Steve Jobs

On Toy Story as quoted in Fortune (18 September 1995)
1990s

Animals

“digital hub (center of our universe) is moving from PC to cloud
- PC now just another client alongside iPhone, iPad, iPod touch, …
- Apple is in danger of hanging on to old paradigm too long (innovator's dilemma)
- Google and Microsoft are further along on the technology, but haven't quite figured it out yet
- tie all of our products together, so we further lock customers into our ecosystem”

Steve Jobs

email sent to his managers staff in 2010, which went public during trial against Samsung http://fr.scribd.com/doc/216405190/Apple-outline?_ga=1.21582200.27979217.1396947917
2010s

Universe