“Winners understand why customers buy.”
Source: The Startup Owner’s Manual (2012), p. 124.
“Winners understand why customers buy.”
Source: The Startup Owner’s Manual (2012), p. 124.
“Customers don't ask to see your business plan.”
Not All Who Wander Are Lost, K&S Ranch, 2010, p. 40.
“Building your product is easy. The hard part is getting customers.”
Source: The Startup Owner’s Manual (2012), p. 147.
“The best startups discover a situation where customers have tried to build a solution themselves.”
Source: The Startup Owner’s Manual (2012), p. 86.
Startup Grind "70,000 tests later, Steve Blank knows how your startup can fail" https://medium.com/startup-grind/70-000-tests-later-steve-blank-knows-how-your-startup-can-fail-81e316baecca#.niap677nt. June 15, 2016.
“Customer Discovery is damn hard work. You can't fake it.”
Source: The Four Steps to the Epiphany (2013), p. 50.
“No business plan survives its first contact with customers.”
Source: The Startup Owner’s Manual (2012), p. 53.
Source: The Startup Owner’s Manual (2012), p. 25.