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“We have a side to our character that we are generally unaware of—our social personality, the different person we become when we operate in groups of people. In the group setting, we unconsciously imitate what others are saying and doing. We think differently, more concerned with fitting in and believing what others believe. We feel different emotions, infected by the group mood. We are more prone to taking risks, to acting irrationally, because everyone else is. This social personality can come to dominate who we are. Listening so much to others and conforming our behavior to them, we slowly lose a sense of our uniqueness and the ability to think for ourselves. The only solution is to develop self-awareness and a superior understanding of the changes that occur in us in groups. With such intelligence, we can become superior social actors, able to outwardly fit in and cooperate with others on a high level, while retaining our independence and rationality.”

Robert Greene

Chap. 14 : Resist the Downward Pull of the Group
The Laws of Human Nature (2018)

“As part of this experiment we must not only accept human nature but work with what we have to make it productive. We inevitably feel the need for status and recognition, so let’s not deny it. Instead, let’s cultivate such status and recognition through our excellent work. We must accept our need to belong to the group and prove our loyalty, but let’s do it in more positive ways—by questioning group decisions that will harm it in the long run, by supplying divergent opinions, by steering the group in a more rational direction, gently and strategically.”

Robert Greene

Chap. 14 : Resist the Downward Pull of the Group
The Laws of Human Nature (2018)

“Although styles of leadership change with the times, one constant remains: people are always ambivalent about those in power. They want to be led but also to feel free; they want to be protected and enjoy prosperity without making sacrifices; they both worship the king and want to kill him. When you are the leader of a group, people are continually prepared to turn on you the moment you seem weak or experience a setback. Do not succumb to the prejudices of the times, imagining that what you need to do to gain their loyalty is to seem to be their equal or their friend; people will doubt your strength, become suspicious of your motives, and respond with hidden contempt. Authority is the delicate art of creating the appearance of power, legitimacy, and fairness while getting people to identify with you as a leader who is in their service. If you want to lead, you must master this art from early on in your life. Once you have gained people’s trust, they will stand by you as their leader, no matter the bad circumstances.”

Robert Greene

Chap. 15 : Make Them Want to Follow You
The Laws of Human Nature (2018)

“On the surface, the people around you appear so polite and civilized. But beneath the mask, they are all inevitably dealing with frustrations. They have a need to influence people and gain power over circumstances. Feeling blocked in their endeavors, they often try to assert themselves in manipulative ways that catch you by surprise. And then there are those whose need for power and impatience to obtain it are greater than others. They turn particularly aggressive, getting their way by intimidating people, being relentless and willing to do almost anything. You must transform yourself into a superior observer of people’s unsatisfied aggressive desires, paying extra attention to the chronic aggressors and passive aggressors in our midst. You must recognize the signs—the past patterns of behavior, the obsessive need to control everything in their environment—that indicate the dangerous types. They depend on making you emotional—afraid, angry—and unable to think straight. Do not give them this power. When it comes to your own aggressive energy, learn to tame and channel it for productive purposes—standing up for yourself, attacking problems with relentless energy, realizing great ambitions.”

Robert Greene

Chap. 16 : See the Hostility Behind the Friendly Façade
The Laws of Human Nature (2018)

“See through their narrative and their shrewd attempts at distraction. They will often present themselves as holier-than-thou or as the victim of other people’s malice. The louder they proclaim their convictions, the more certain you can be they’re hiding something.”

Robert Greene

Chap. 16 : See the Hostility Behind the Friendly Façade
The Laws of Human Nature (2018)

“You are born into a generation that defines who you are more than you can imagine. Your generation wants to separate itself from the previous one and set a new tone for the world. In the process, it forms certain tastes, values, and ways of thinking that you as an individual internalize. As you get older, these generational values and ideas tend to close you off from other points of view, constraining your mind. Your task is to understand as deeply as possible this powerful influence on who you are and how you see the world. Knowing in depth the spirit of your generation and the times you live in, you will be better able to exploit the zeitgeist. You will be the one to anticipate and set the trends that your generation hungers for. You will free your mind from the mental constraints placed on you by your generation, and you will become more of the individual you imagine yourself to be, with all the power that freedom will bring you.”

Robert Greene

Chap. 17 : Seize the Historical Moment
The Laws of Human Nature (2018)

“In human culture, we can see a phenomenon—changes in fashions and styles—that at first glance might appear trivial, but that in fact is quite profound, revealing a deep and fascinating part of human nature. Look at clothing styles, for instance. In the stores or in fashion shows we can perhaps detect some trends and changes from a few months before, but they are usually subtle.”

Robert Greene

Chap. 17 : Seize the Historical Moment
The Laws of Human Nature (2018)

“Sometimes the changes that are generated in a revolutionary period are rather trivial and do not last past the cycle. But sometimes, from a strong crisis, a revolution forges something new that lasts for centuries and represents progress toward values that are more rational and empathetic. In seeing this historical pattern, we must recognize what seems to be an overall human spirit that transcends any particular time and that keeps us evolving. If for any reason the cycle stopped, we would be doomed.”

Robert Greene

Chap. 17 : Seize the Historical Moment
The Laws of Human Nature (2018)

“Most of us spend our lives avoiding the thought of death. Instead, the inevitability of death should be continually on our minds. Understanding the shortness of life fills us with a sense of purpose and urgency to realize our goals. Training ourselves to confront and accept this reality makes it easier to manage the inevitable setbacks, separations, and crises in life. It gives us a sense of proportion, of what really matters in this brief existence of ours. Most people continually look for ways to separate themselves from others and feel superior. Instead, we must see the mortality in everyone, how it equalizes and connects us all. By becoming deeply aware of our mortality, we intensify our experience of every aspect of life.”

Robert Greene

Chap. 18 : Meditate on Our Common Mortality
The Laws of Human Nature (2018)

“Admiration is the polar opposite of envy—we are acknowledging people’s achievements, celebrating them, without having to feel insecure.”

Robert Greene

Chap. 10 : Beware the Fragile Ego
The Laws of Human Nature (2018)

“Learn to measure the people you deal with by the depth of their soul, and if possible associate as much as you can with those of the expansive variety.”

Robert Greene

Chap. 8 : Change Your Circumstances by Changing Your Attitude
The Laws of Human Nature (2018)