Robert Aaron Gordon: Quotes about business

“A study of business education in the United States was recently conducted by Professors Robert A. Gordon of the University of California (Berkeley) and John E. Howell of Stanford University. Their book, Higher Education for Business, has been published by Columbia University Press. Among their major recommendations are:
1 - An increase in the general-education content of undergraduate business education to more than 50 per cent…
2 - Elimination of "fields of concentration" in undergraduate business schools and "drastic streamlining of the number of required courses."”

Robert Aaron Gordon

"Business itself is enough specialized," Professors Gordon and Howell wrote...
Robert A. Gordon and James E. Howell. "Higher education for business." The Journal of Business Education 35.3 (1959): 115-117.

Books , Education , School , Business

“The majority of students studying for the master's degree in business are enrolled in makeshift programs which are generally unsatisfactory… Business administration gets a much larger portion of poor students and a smaller percentage of the best students than do the traditional professional fields.”

Robert Aaron Gordon

Robert A. Gordon and James E. Howell. Higher education for business. 1959

Business , Study

“Merely professionalizing the board of directors is not enough to achieve competent business leadership and at the same time the necessary independent check on executives.”

Robert Aaron Gordon

Source: Business Leadership in the Large Corporation (1945), p. 347

Business , Time

“Business-cycle theorists concerned themselves with why the economy naturally generated fluctuations in employment and output, [while the rest of the profession] continued to operate on the assumption that full employment was the natural, equilibrium position for the economy.”

Robert Aaron Gordon

Source: Business Fluctuations (1952), p. 340; as cited in: Thomas Cate (2013), An Encyclopedia of Keynesian Economics, Second edition. p. 347

Business , Nature

“In the infinitely complex economic system on which we rely for our daily bread, no productive function is more important than that of our business leaders. These men are charged with the responsibility of giving direction and unity to the efforts of the many who participate in economic activity. It is their job to make the plans and decisions which will transform economic effort into the particular goods and services wanted by a myriad of consumers. Conversely, it is their job also to translate consumers' needs into employment opportunities for labor and other economic resources”

Robert Aaron Gordon

Source: Business Leadership in the Large Corporation (1945), p. 3

Men , Business , Decision , Effort

“Production management courses are often the repository for some of the most inappropriate and intellectually stultifying materials to be found in the business curriculum… many faculty members have little respect for such courses… and students complained more strongly to us about the pointlessness of the production requirement than of any other.”

Robert Aaron Gordon

As cited in: Wren & Bedeian (1972/2009; 474).
Business Leadership in the Large Corporation (1945)

Business

“Corporation executives, particularly the more prominent ones, and wealthy individuals generally decry the fact that the "New Deal" has fostered a feeling of class-consciousness among workers and low-income groups. Class-consciousness, however, is not new in this country, and it is most pronounced among those groups who decry it while not recognizing the phenomenon themselves. Common social backgrounds, common business interests, and common fears, prejudices, and loyalties create among those who possess wealth and economic power a strong and clear-cut feeling of membership in an economic and social class.”

Robert Aaron Gordon

Source: Business Leadership in the Large Corporation (1945), p. 252, footnote 12

Fear , Feeling , Business , Strong

“This pioneer work, written for both the professional economist and the businessman, has become a classic in its field. It is a detailed examination of the structure of the large business corporation in relation to its actual economic functioning. Because Gordon views the corporation not as an external institution but as organized human activity, his emphasis is on the personal and volitional elements in leadership, or how businessmen actually shape their practices. His analysis is based on a formidable mass of case material and statistical data”

Robert Aaron Gordon

Abstract
Business Leadership in the Large Corporation (1945)

Business , Personality

“The more active working directors become, the more closely involved they resemble the executives now responsible for providing business leadership. A full-time working director is merely another official who is also a director. Wide adoption of the proposal for professional directors, particularly if management is able to select the directors itself, may merely make general the situation now found in some companies in which only the executive group is represented on the board.”

Robert Aaron Gordon

Source: Business Leadership in the Large Corporation (1945), p. 346-7

Business , Time