Julius Caesar Bass was an American director, producer, lyricist, composer, and author. Until 1960, he worked at a New York advertising agency, and then co-founded the film production company Videocraft International, later named Rankin/Bass Productions, with his friend, Arthur Rankin Jr. He joined ASCAP in 1963 and collaborated with Edward Thomas and James Polack at their music firm and as a songwriting team primarily with Maury Laws at Rankin/Bass. Wikipedia
“If you're judging any creative effort, longevity is the reward.”
Arthur Rankin, Jr. Interview https://interviews.televisionacademy.com/interviews/arthur-rankin-jr
