Jerry Della Femina Quotes

Jerry Della Femina is an American advertising executive and restaurateur. Starting from a poor Italian background in Brooklyn, he eventually became chairman of Della Femina Travisano & Partners, an agency which he founded with Ron Travisano in the 1960s. Over the next two decades they grew the company into a major advertising house that was billing $250 million per year and had 300 employees and offices in both New York and Los Angeles. Della Femina is known for his larger-than-life personality and colorful language, and was referred to as a "'Madman' of Madison Avenue". In 1970, he wrote a book about the advertising industry, humorously titled, From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War. The book became a best-seller, described by The Guardian as "one of the defining books about advertising", and eventually inspired the television series Mad Men. Wikipedia

✵ 22. July 1936

Jerry Della Femina: 2 quotes 0 likes

Jerry Della Femina Quotes

“I had a special project to do a campaign for a Philadelphia politician named Arlen Spector (sic). “When do I get to see Arlen Spector?” I asked. “You don’t.” Spector was a district attorney in Philadelphia, running for mayor. He wanted New York advertising but he had placed through a Philadelphia agency. I complained about not being able to see Arlen Spector. “Are you crazy?” his people said. “Nobody gets to meet Arlen Spector. We can’t even see him.” “All right,” I said, “what’s Arlen Spector for?” “Arlen Spector is for getting elected.” “All right,” I said, “what’s Arlen Spector against?” “Arlen Spector is against losing.””

Jerry Della Femina

I did the campaign, but Arlen Spector lost.
From Those Wonderful Folks Who Gave You Pearl Harbor (1970), chap. 13.

People

“Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. "The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor."”

Jerry Della Femina

From Those Wonderful Folks Who Gave You Pearl Harbor (1970), Introduction

Hell , Thinking

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