Jay Conrad Levinson was an American business writer, known as author of the 1984 book Guerrilla marketing.He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the US, he joined J. Walter Thompson as Senior Vice President. Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. Wikipedia
“Six questions respects it. Twenty questions doesn't.”
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
