Igor Ansoff: Strategy

Igor Ansoff was American mathematician. Explore interesting quotes on strategy.

Igor Ansoff: 16 quotes 0 likes

“Ansoff (1965) gives only some indication of what he means by environment. This can be explained by Ansoff's classification of decisions into strategic. administrative and operating decisions. He (1965, p. 8) defines these types of decision as follows:
Strategic - to choose product-market mix
Administrative to structure the firm's resources for optimum performance
Operating - to optimize the realization of the profitability potential with the present strategy.”

Igor Ansoff

Göran Asplund (1975), Strategy formulation: an intervention study of a complex group decision process. p. 22

Optimism , Decision

“A natural companion to the competitive advantage is the synergy component of strategy. This requires that opportunities within the scope possess characteristics which will enhance synergy.”

Igor Ansoff

Source: Corporate Strategy, 1965, p. 165

Nature

“The publication of the book, Corporate Strategy, by H. Igor Ansoff was a major event in the 1965 world of management. As early as it came in this literature, the book represented a kind of crescendo in the development of strategic planning theory, offering a degree of elaboration seldom attempted since.”

Igor Ansoff

Henry Mintzberg (1994), The Rise and Fall of Strategic Planning, Prentice Hall, Hemel Hempstead. p. 43

Books , World , Literature