Devdutt Pattanaik is an Indian writer known for his work on ancient Indian scriptures. He has incorporated Hindu scriptures into human resource management. His books include Myth = Mithya: A Handbook of Hindu Mythology; Jaya: An Illustrated Retelling of the Mahabharata; Sita: An Illustrated Retelling of the Ramayana; Business Sutra: An Indian Approach to Management; Shikhandi: And Other Tales they Don't Tell You; Shiva to Shankara : Giving Form to the Formless, in which he explores the layers of meanings embedded in Shiva’s linga, we discover why and how the Goddess transforms Shiva, the hermit, into Shankara, the householder; Leader : 50 Insights from Mythology uses scriptures and vedic knowledge to arrive at wisdom that is both time-worn and refreshingly new, on what makes a good leader; and Culture : 50 Insights from Mythology a groundbreaking work that contextualizes ancient texts and proposes that the concepts are alive, dynamic, shaped by perception and the times one lives in. He has retold the entire Mahabharata in just 36 tweets and the Bhagvad Gita in 18 tweets.
He is the former Chief Belief Officer of Future Group, one of India's largest retailers. He writes columns for mid-day, Times of India, Swarajya, Daily O and Scroll.in.
Source: The Book of Ram, p. 183
Source: The Book of Ram, p. 3
Devdutt Pattanaik in: The Rise of Alakshmi http://devdutt.com/articles/modern-mythmaking/the-rise-of-alakshmi.html, Speaking Tree, The Times of India, 2 May 2010, Retrieved 7 September 2017
Devdutt Pattanaik, in "Myth = Mithya (2008)", p. 200.
Devdutt Pattanaik, in "Myth = Mithya (2008)", p. 146-147.
