“Marketing is far too important to be left only to the marketing department!.”
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
David Packard was an American electrical engineer and co-founder, with William Hewlett, of Hewlett-Packard , serving as president , CEO , and Chairman of the Board of HP. He served as U.S. Deputy Secretary of Defense from 1969 to 1971 during the Nixon administration. Packard served as President of the Uniformed Services University of the Health Sciences from 1976 to 1981 and chairman of its Board of Regents from 1973 to 1982.
He was a member of the Trilateral Commission. Packard was the recipient of the Presidential Medal of Freedom in 1988 and is noted for many technological innovations and philanthropic endeavors.
Wikipedia
“Marketing is far too important to be left only to the marketing department!.”
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
“Set out to build a company and make a contribution, not an empire and a fortune.”
Source: Bill & Dave, 2007, p. 394
David Packard in: Rushworth M. Kidder (1987), An Agenda for the 21st Century, p. 132
David Packard (1960) cited in: Bruce Jones. "The Difference Between Purpose and Mission." in Harvard Business Review, Feb. 02, 2016.
Source: Bill & Dave, 2007, p. 393