“There's small choice in rotten apples.”

— William Shakespeare , The Taming of the Shrew

Source: The Taming of the Shrew

Last update Sept. 28, 2023. History

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William Shakespeare 699

English playwright and poet 1564–1616

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“If for nine years I have possessed a goodly apple that is rotten at the core and discover its rottenness only in nine years and six months less four days, isn't it true to say that for nine years I possessed a goodly apple?”

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Source: The Good Soldier (1915)
Context: No, by God, it is false! It wasn't a minuet that we stepped; it was a prison — a prison full of screaming hysterics, tied down so that they might not outsound the rolling of our carriage wheels as we went along the shaded avenues of the Taunus Wald.
And yet I swear by the sacred name of my creator that it was true. It was true sunshine; the true music; the true splash of the fountains from the mouth of stone dolphins. For, if for me we were four people with the same tastes, with the same desires, acting — or, no, not acting — sitting here and there unanimously, isn't that the truth? If for nine years I have possessed a goodly apple that is rotten at the core and discover its rottenness only in nine years and six months less four days, isn't it true to say that for nine years I possessed a goodly apple?

“The devil can cite Scripture for his purpose.
An evil soul producing holy witness
Is like a villain with a smiling cheek,
A goodly apple rotten at the heart.
O, what a goodly outside falsehood hath!”

William Shakespeare The Merchant of Venice

Source: The Merchant of Venice

“[Apple and the iPhone is] kind of one more entrant into an already very busy space with lots of choice for consumers … But in terms of a sort of a sea-change for BlackBerry, I would think that's overstating it.”

Jim Balsillie (1961) Canadian businessman

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“If an apple is magnified to the size of the earth, then the atoms in the apple are approximately the size of the original apple.”

Richard Feynman (1918–1988) American theoretical physicist

volume I; lecture 1, "Atoms in Motion"; section 1-2, "Matter is made of atoms"; p. 1-3
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“Given that background, I was interested in what Steve Jobs might say about the future of Apple. His survival strategy for Apple, for all its skill and drama, was not going to propel Apple into the future. At that moment in time, Apple had less than 4 percent of the personal computer market. The de facto standard was Windows-Intel and there seemed to be no way for Apple to do more than just hang on to a tiny niche.
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He did not attack my argument. He didn’t agree with it, either. He just smiled and said, "I am going to wait for the next big thing."
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“I have always thought that he more limited the means, the stronger the expression. That may explain the choice of a small palette.”

Pierre Soulages (1919) French painter and engraver

Quoted in Cultural Hermeneutics: Essays after Unamuno and Ricoeur https://books.google.com/books?id=qBb8CwAAQBAJ&pg=PT180&lpg=PT180&dq=The+more+limited+the+means+are,+the+stronger+the+expression+will+be.+soulages&source=bl&ots=Z6zlqNBJ5Z&sig=m-Dv6ErGf9KmcjngVgOdJQXZxEk&hl=en&sa=X&ved=2ahUKEwicmcvE9cLcAhVoZN8KHbVlDwEQ6AEwAnoECAAQAQ#v=onepage&q=The%20more%20limited%20the%20means%20are%2C%20the%20stronger%20the%20expression%20will%20be.%20soulages&f=false