“Personal isn't the same as important.”
Variant: Personal’s not the same as important. People just think it is.
Source: Men at Arms
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Terry Pratchett 796
English author 1948–2015Related quotes

Chelsea FC, Doctorate Honoris Causa degree award (23 March 2009)

1840s, Heroes and Hero-Worship (1840), The Hero as Man of Letters

“Resentment isn't a magnetic personal style.”
"Confessions of A White House Speechwriter" in The New York Times (15 October 1989) http://www.nytimes.com/1989/10/15/magazine/confessions-of-a-white-house-speechwriter.html

“If it isn't a wonderful story first, who cares how "important" it is?”
Future on Fire (1991), introduction.

“The most important thing in communication is to hear what isn't being said.”
Variant: The most important thing in communication is to hear what is not being said.

“It isn't what people think that's important, but the reason they think what they think.”
As quoted in Peter's Quotations : Ideas for Our Time (1977) by Laurence J. Peter, p. 468; also in The Quantum Dice (1993) by Leonid Ivanovich Ponomarev, p. 50