“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”

“I think when we make choices—for
each choice is individual of the choices we have made before—we must examine not
only our reasons for making them but what result they will have, and whether good people will be hurt by our decisions.”

“There are two defining political choices that every society must make… and neither of them is covered by the old political categories "left" and "right". The first choice has to do with this. Do we want our society to encourage us to seek rich individual experience and to be if service to others – or do we want our society to encourage us to seek material riches in the form of possessions and status?… The second choice has to do with this. Do we want our society to extend state and institutional control over our lives (for whatever reason) – or do we want our society to encourage us to be self-reliant and self-determining?”

“No choice we can make as a nation lies between our history and our geography. We can hardly change either of them. They are immutable. The only choice we can make as a nation is the choice about our future.”

“Our lives are fashioned by our choices. First we make our choices. Then our choices make us.”

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.”

“The consumer has been given no choice, but to keep buying and consuming non-stop.”

“We are not animals. We are not a product of what has happened to us in our past. We have the power of choice.”

“The evolution of our individual consciousness paves the way toward the evolution of our collective consciousness. This individual-collective evolution, more than anything else, can and must change this world.”

“To be depressed or neurotic is passive. It happened to us; we are its victim, and we have no control over it. This use of nouns and adjectives makes it logical for us to believe that we can do nothing for ourselves…but you are capable of choosing something better. If it is a choice, it follows that you are responsible for making it. With verbs, you are not a victim of mental illness; you are either the beneficiary of your own good choices or the victim of your own bad choices. You are not ill in the usual sense of having the flu or food poisoning. A choice theory world is a tough responsible world; you cannot use grammar to escape responsibility for what you are doing.”