“Action speaks louder than words but not nearly as often.”
“Trust is won by actions, not by words. Actions matter more than words, words are often only intentions.”
Original: La fiducia si conquista con le azioni, non con le parole. Le azioni contano più delle parole, le parole sono spesso solo intenzioni.
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Title of 1966 Conservative election manifesto (publication GE 1).
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Context: I am not attempting here a full appreciation of Colonel Roosevelt. He will be known for all time as one of the great men of America. I am only giving you this personal recollection as a little contribution to his memory, as one that I can make from personal knowledge and which is now known only to myself. His conversation about birds was made interesting by quotations from poets. He talked also about politics, and in the whole of his conversation about them there was nothing but the motive of public spirit and patriotism. I saw enough of him to know that to be with him was to be stimulated in the best sense of the word for the work of life. Perhaps it is not yet realised how great he was in the matter of knowledge as well as in action. Everybody knows that he was a great man of action in the fullest sense of the word. The Press has always proclaimed that. It is less often that a tribute is paid to him as a man of knowledge as well as a man of action. Two of your greatest experts in natural history told me the other day that Colonel Roosevelt could, in that department of knowledge, hold his own with experts. His knowledge of literature was also very great, and it was knowledge of the best. It is seldom that you find so great a man of action who was also a man of such wide and accurate knowledge. I happened to be impressed by his knowledge of natural history and literature and to have had first-hand evidence of both, but I gather from others that there were other fields of knowledge in which he was also remarkable.
“In leadership, no word is more important than trust.”
“Use simple words, words that create pictures and action and that generate feeling.”
Source: How to Argue and Win Every Time (1995), Ch. 7 : The Power of Words, p. 104
Context: Words that do not create images should be discarded. Words that have no intrinsic emotional or visual content ought to be avoided. Words that are directed to the sterile intellectual head-place should be abandoned. Use simple words, words that create pictures and action and that generate feeling.