“A large array of options may discourage customers because it forces an increase in the effort that goes into making the decision. ...[T]hinking about the attractions of some of the unchosen options detracts from the pleasure derived from the chosen one.”

“Attraction is not an option.”

“More important, Christian community is not something about which we can arbitrarily make decisions — it is not an optional extra.”

“Within image theory (e. g., Beach, 1990; Mitchell & Beach, 1990), it is suggested that important components of decision-making processes are the different “images” that a person may use to evaluate choice options. Images may represent a person's principles, goals, or plans. Decision options may then match or not match these images and be adopted, rejected, considered further, depending on circumstances.”

“If you value your self then being happy should be a decision not an option.”

“From thousands of our undone widows
One may derive some wit.”

“I have one life and one chance to make it count for something… I'm free to choose what that something is, and the something I've chosen is my faith. Now, my faith goes beyond theology and religion and requires considerable work and effort. My faith demands -- this is not optional -- my faith demands that I do whatever I can, wherever I am, whenever I can, for as long as I can with whatever I have to try to make a difference.”

“God forbid you got seasick because there was no option to go back. So that really did force us to be a group.”

“This comes at a time when Republicans are looking to gut the Clean Water Act and also the Safe Drinking Water Act. What are our options? Are we now forced to boil water because bottled water is not an economically feasible option for a lot of people?”

“There are only two options in life: Either you refrain yourself from making promises or from breaking them after you have failed the first test.”