
“When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.”
At an Apple shareholder meeting in March 2014 http://www.forbes.com/sites/stevedenning/2014/03/07/why-tim-cook-doesnt-care-about-the-bloody-roi/
In response to a conservative interest group's request that Apple disclose the financial costs of its environmental initiatives, and to only take them on if they were profitable