“How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn’t build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

— Steve Jobs

1980s, Playboy interview (1985)

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Steve Jobs 150

American entrepreneur and co-founder of Apple Inc. 1955–2011

Related quotes

“Jobs: Let me compare it with IBM. How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn’t build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
Playboy: Are you saying that the people who made the PCjr don’t have that kind of pride in the product?
Jobs: If they did, they wouldn’t have turned out the PCjr.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

Steve Jobs, Playboy interview http://reprints.longform.org/playboy-interview-steve-jobs, Feb 1985
1980s

“I hate Macs. I have always hated Macs. I hate people who use Macs. I even hate people who don't use Macs but sometimes wish they did. Macs are glorified Fisher-Price activity centres for adults; computers for scaredy cats too nervous to learn how proper computers work; computers for people who earnestly believe in feng shui.”

Charlie Brooker (1971) journalist, broadcaster and writer from England

Guardian columns

“Last quarter, we had our best Mac quarter ever. We shipped 1.33 million Macs last quarter. We are really, really happy about this, but even better, was the growth rate because the growth rate was dramatically faster than the rest of the industry which means we are gaining market share.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

2000s, WWDC 2006

“He is in my soul and i am in his, and we are in bed but we are in a desert, and i do not know where he begins and i end - Mac”

Karen Marie Moning (1964) author

Source: Dreamfever

“We are going to build the Tories out of London.”

Herbert Morrison (1888–1965) British Labour politician

An example of this quote being attributed to Morrison is Leo McKinstry, "Labour is stealing your country", The Spectator, 24 July 2004, p. 20.
Allegedly said in the 1930s while Leader of the London County Council, outlining a supposed Morrison policy of building LCC estates in Conservative-voting areas in order to shift elections towards the Labour Party. No source has been found and quote has not been traced earlier than the early 1960s. The Local Government Chronicle once offered a prize to anyone who could find proof that Morrison had said it; the prize remains unclaimed. Morrison's LCC built substantial numbers of homes but a large number of them were outside the County of London entirely.
Disputed