“People seem to be more motivated by the thought of loosing something than by the thought of gaining something of equal value.”

— Robert B. Cialdini

Last update June 3, 2021. History

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Robert B. Cialdini 4

American social psychologist 1945

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“People seem to be more motivated by the thought of loosing something than by the thought of gaining something of equal value.”

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Robert B. Cialdini 4

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