“If you want to do something really interesting and revolutionary, learn to ignore your customers.”

— Kjell A. Nordström

Source: Funky Business Forever, 2007, p. 184
Context: Gallery visitors did not tell Picasso to invent cubism. Jazz fanatics did not suggest that should work with hip-hoppers. Moviegoers did not propose to Lars von Trier, the Danish film director, that he make Breaking the Waves. And customers sure as hell did not come up with the idea for CDNow or Amazon. com. If you want to do something really interesting and revolutionary, learn to ignore your customers.

Adopted from Wikiquote. Last update June 3, 2021. History

Help us to complete the source, original and additional information

Do you have more details about the quote "If you want to do something really interesting and revolutionary, learn to ignore your customers." by Kjell A. Nordström?

Kjell A. Nordström3

Economist, writer, public speaker 1958

Jonas Ridderstråle (1966) Swedish business theorist

Source: Funky Business Forever, 2007, p. 184

“The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.”

Seth Godin (1960) American entrepreneur, author and public speaker

"The secret of the web (hint: it's a virtue)," http://sethgodin.typepad.com/seths_blog/2008/08/the-secret-of-t.html Seth Godin's Blog (2008-08-10)

“Whoever you are, or whatever it is that you do, when you really want something, it's because that desire originated in the soul of the universe. It's your mission on earth.”

Paulo Coelho book The Alchemist

Source: The Alchemist

“He learned this much selling cars: offer the customer something he doesn't want, to make what he half-wants look better.”

John Updike book Rabbit at Rest

Rabbit at Rest (1990)

“Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.”

Tim O'Reilly (1954) Irish computer programmer

Interview in New York http://go-to-hellman.blogspot.com/2010/09/philosopher-tim-oreilly-lights-up.html by Publishing Point group (29 September 2010)

“Customer loyalty doesn’t just happen; you have to work on it every day. It isn’t only big things; it’s a lot of the little things done over and over again. Over time, these little things demonstrate to your customers that you really do care about them and are genuinely interested in satisfying them. It is important to understand that you don’t do it only to increase sales, you do it because it’s the right thing to do.”

Don Soderquist (1934–2016)

Don Soderquist “ The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company https://books.google.com/books?id=mIxwVLXdyjQC&lpg=PR9&dq=Don%20Soderquist&pg=PR9#v=onepage&q=Don%20Soderquist&f=false, Thomas Nelson, April 2005, p. 92. <br class="br">On Doing Things Right

“Do you want to make a point or do you want to make a change? do you want to get something off your chest, or do you want to get something done?”

Richard Nixon (1913–1994) 37th President of the United States of America

Campaign speech in Michigan (1968) https://books.google.com/?id=uXRx5hGm8zYC&dq="Do+you+want+to+make+a+point+or+do+you+want+to+make+a+change"&pg=PA17 <br class="br">1960s

“All we really need to do is learn 'em so they don't frig up the cash register or offend the customers.”

Laura Penny (1975) Canadian journalist

Source: More Money than Brains (2010), Chapter Three, Is our Schools Sucking?, p. 90

“If you want to innovate at scale, you have to get really clear about your values. What do you really want in your company? What is really important to you?”

Marc Benioff (1964) American businessman

Diginomica: "Connect18 – Salesforce CEO Marc Benioff on what happens next with MuleSoft" https://diginomica.com/2018/05/09/salesforce-ceo-marc-benioff-on-what-happens-next-with-mulesoft/ (9 May 2018)

“Advice to students: Leap in and try things. If you succeed, you can have enormous influence. If you fail, you have still learned something, and your next attempt is sure to be better for it. Advice to graduates: Do something you really enjoy doing. If it isn’t fun to get up in the morning and do your job or your school program, you’re in the wrong field.”

Brian W. Kernighan (1942) Canadian computer scientist

"Leap In and Try Things: Interview with Brian Kernighan" https://web.archive.org/web/20110701151454/http://www.harmonyatwork.in/blog/2009/10/leap-in-and-try-things-brian-kernighan/ from Harmony at Work blog http://www.harmonyatwork.in/blog/.

“If you want to do something really interesting and revolutionary, learn to ignore your customers.”

Help us to complete the source, original and additional information

Kjell A. Nordström3

Related quotes

Related topics