“My personal feeling is that this is how any further improvement of the world will be done: by individuals making Quality decisions and that's all.”

—  Robert M. Pirsig , book Zen and the Art of Motorcycle Maintenance

Source: Zen and the Art of Motorcycle Maintenance (1974), Ch. 29
Context: My personal feeling is that this is how any further improvement of the world will be done: by individuals making Quality decisions and that's all. God, I don't want to have any more enthusiasm for big programs full of social planning for big masses of people that leave individual Quality out. These can be left alone for a while. There's a place for them but they've got to be built on a foundation of Quality within the individuals involved. We've had that individual Quality in the past, exploited it as a natural resource without knowing it, and now it's just about depleted. Everyone's just about out of gumption. And I think it's about time to return to the rebuilding of this American resource—individual worth. There are political reactionaries who've been saying something close to this for years. I'm not one of them, but to the extent they're talking about real individual worth and not just an excuse for giving more money to the rich, they're right. We do need a return to individual integrity, self-reliance and old-fashioned gumption. We really do.

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Robert M. Pirsig 164
American writer and philosopher 1928–2017

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