“The point is that it's memorable.”
The world goes crazy for Lady Gaga (2009)
Context: I have found that my work has to be both deep and shallow … All of my songs have meaning, all of my clothing has iconography buried into it. But by the same token, it's just as special if you look at it in its shallowest form. A quick moment of melody, a beautiful dress. People think, "Gaga's so sweet", or "Gaga sucks". The point is that it's memorable. For commercial art to be taken seriously as fine art is a very unusual and difficult task. I think that a lot of people don't get it and a lot of people don't know what to make of me. And, you know what? I'm OK with that.
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Lady Gaga 56
American singer, songwriter, and actress 1986Related quotes

Vol. II, Ch. IV, p. 104.
(Buch II) (1893)

“Bullet points are not the point.”
Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012
Book Reviews, REVIEWER: JAKUB PALIDER, NANOSCALE COMMUNICATION NETWORKS STEPHEN F. BUSH, ARTECH HOUSE, 2010, ISBN-13: 978-1-60807-003-9, HARDCOVER, 308 PAGES, IEEE Communications Magazine, August 2011.

“This not only misses the point, it is the precise antithesis of the point.”
Source: The Blind Watchmaker (1986), Chapter 10 “The One True Tree of Life” (p. 261)

“Beyond a certain point there is no return. This point has to be reached.”
5; variant translations:
From a certain point onward there is no longer any turning back. That is the point that must be reached.
As quoted in The Unfinished Country: A Book of American Symbols (1959) by Max Lerner, p. 452; also in Wait Without Idols (1964) by Gabriel Vahanian, p, 216; in Joyce, Decadence, and Emancipation (1995) by Vivian Heller, 39; in "The Sheltering Sky" (1949) by Paul Bowles, p. 213; and in the poem "Father and Son" by Delmore Schwartz.
There is a point of no return. This point has to be reached.
The Zürau Aphorisms (1917 - 1918)
Variant: From a certain point onward there is no longer any turning back. That is the point that must be reached.
Source: The Trial

“It's this way:
being captured is beside the point,
the point is not to surrender.”
From It's This Way

With Kansas City
Source: Herm's Game of Chess http://web.archive.org/web/20090112034939/http://www.kcchiefs.com/news/2007/09/06/rand_herms_game_of_chess/ www.kcchiefs.com, 6 September 2007