“No greed was comparable to the appeal of self-sacrifice.”
Source: Masters of the Maze (1965), Chapter 10 (p. 143)
Section 7
The True Believer (1951), Part One: The Appeal of Mass Movements
Context: There is a fundamental difference between the appeal of a mass movement and the appeal of a practical organization. The practical organization offers opportunities for self-advancement, and its appeal is mainly to self-interest. On the other hand, a mass movement, particularly in its active, revivalist phase, appeals not to those intent on bolstering and advancing a cherished self, but to those who crave to be rid of an unwanted self. A mass movement attracts and holds a following not because it can satisfy the desire for self-advancement, but because it can satisfy the passion for self-renunciation.
“No greed was comparable to the appeal of self-sacrifice.”
Source: Masters of the Maze (1965), Chapter 10 (p. 143)
Source: Social Problems (1883), Ch. 21 : Conclusion
Context: I am firmly convinced, as I have already said, that to effect any great social improvement, it is sympathy rather than self-interest, the sense of duty rather than the desire for self-advancement, that must be appealed to. Envy is akin to admiration, and it is the admiration that the rich and powerful excite which secures the perpetuation of aristocracies.
Source: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 352
1920s, The Democracy of Sports (1924)
The Principles of Success in Literature (1865)
Context: In Science the paramount appeal is to the Intellect — its purpose being instruction; in Art, the paramount appeal is to the Emotions — its purpose being pleasure. A work of Art must of course indirectly appeal to the Intellect, and a work of Science will also indirectly appeal to the Feelings; nevertheless a poem on the stars and a treatise on astronomy have distinct aims and distinct methods. But having recognised the broadly-marked differences, we are called upon to ascertain the underlying resemblances. Logic and Imagination belong equally to both. It is only because men have been attracted by the differences that they have overlooked the not less important affinities.
In reference to the Black Muslims who advocated Black Nacionalism. At his Interview in Playboy (January 1965) https://web.archive.org/web/20080706183244/http://www.playboy.com/arts-entertainment/features/mlk/04.html
1960s