“STRUCTURE IS MORE IMPORTANT THAN CONTENT IN THE TRANSMISSION OF INFORMATION.”

Source: Revolution for the Hell of It (1968), p. 109, quoting the famous statement of Marshall McLuhan.
Context: STRUCTURE IS MORE IMPORTANT THAN CONTENT IN THE TRANSMISSION OF INFORMATION. It is the same as saying "the medium is the message."

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Abbie Hoffman 43
American political and social activist 1936–1989

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