“I saw an advertisement the other day for the secret of life.”

—  Peter Cook

"Are You Spotty?" (1964)
E. L. Wisty
Context: I saw an advertisement the other day for the secret of life. It said "The secret of life can be yours for twenty-five shillings. Sent to Secret of Life Institute, Willesden." So I wrote away, seemed a good bargain, secret of life, twenty-five shillings. And I got a letter back saying, "If you think you can get the secret of life for twenty-five shillings, you don't deserve to have it. Send fifty shillings for the secret of life."

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Peter Cook 45
British architect 1937–1995

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