“The pitch for the show, the real pitch, when Larry and I went to NBC in 1988, was we want to show how a comedian gets his material. The show about nothing was just a joke in an episode many years later”

Statement about the show Seinfeld, in "Jerry Seinfeld here. I will give you an answer." at Reddit (6 January 2014) https://www.reddit.com/r/IAmA/comments/1ujvrg/jerry_seinfeld_here_i_will_give_you_an_answer/ceitvvp
Context: The pitch for the show, the real pitch, when Larry and I went to NBC in 1988, was we want to show how a comedian gets his material. The show about nothing was just a joke in an episode many years later, and Larry and I to this day are surprised that it caught on as a way that people describe the show, because to us it's the opposite of that.

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Jerry Seinfeld 52
American comedian and actor 1954

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