Source: "Related diversification, core competences and corporate performance", 1994, p. 150
“It is important here to clarify the difference between 'strategic assets' and 'core competences.' Strategic assets are assets that underpin a firm's cost or differentiation advantage in a particular market and that are imperfectly imitable, imperfectly substitutable and imperfectly tradeable. These assets also tend to be market- specific. An example would be Honda's dealer network distributing and servicing its motorbikes. On the other hand, core competences are the pool of experience, knowledge and systems, etc. that can be deployed to reduce the cost or time required in creating or expanding the stock of strategic assets.”
Source: "Related diversification, core competences and corporate performance", 1994, p. 164
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Constantinos C. Markides 8
Cypriot business theorist 1960Related quotes
Source: "Related diversification, core competences and corporate performance", 1994, p. 150
“[Knowledge assets are] stocks of knowledge through which different value added services flow.”
Source: Knowledge Assets, 1998, p. 3.; as cited in: Evans, M. M., and Natasha Ali. "Bridging knowledge management life cycle theory and practice." 2013.
“Failure to properly conceptualize the nature of knowledge assets condemns firms.”
Source: Knowledge Assets, 1998, p. 2

1970s, How do we tell truths that might hurt? (1975)

Akio Morita (1989) in: Peter Krass ed. (2000) The Book of Management Wisdom: Classic Writings by Legendary Managers. p. 235.