Source: 1960s, The Gutenberg Galaxy (1962), p. 288
Understanding Media (1964)
Context: Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber. (p. 261)
1990s and beyond, "The Agenbite of Outwit" (1998)
Source: 1960s, The Gutenberg Galaxy (1962), p. 128
1960s, The Gutenberg Galaxy (1962)
“Magic words and incantations are as fatal to our science as they are to any other.”
Pages 66 http://books.google.com/books?id=LGLuAAAAMAAJ&q=%22We+seek+to+find+peace+of+mind+in+the+word+the%22&pg=PA66#v=onepage – 67 http://books.google.com/books?id=LGLuAAAAMAAJ&q=%22formula+the+ritual+The+hope+is+an+illusion%22&pg=PA67#v=onepage
Other writings, The Growth of the Law (1924)
Context: Magic words and incantations are as fatal to our science as they are to any other. Methods, when classified and separated, acquire their true bearing and perspective as a means to an end, not as ends in themselves. We seek to find peace of mind in the word, the formula, the ritual. The hope is an illusion.
Source: 1960s, Understanding Media (1964), p. 302
“The new magic formula is pull by resonance.”
Peter Kruse, Google's Think Quarterly, "Soft Values, Hard Facts" (March 2011).
Think Quarterly http://www.thinkwithgoogle.co.uk/quarterly/data/peter-kruse-next-practice.html
“Chinese script is not visual but iconic and tactile. It does not disturb the tribal bonds.”
Source: 1970s, Culture Is Our Business (1970), p. 72
